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THE ECONOMIC TIMES RURAL STRATEGY SUMMIT 2017

An unpolished diamond in the rough, India’s rural market has a glint that is more than just skin deep. Scrape the surface though and you’ll find a market that is estimated to cross a worth US$ 100 billion by 2025. India’s marketers would thus be wise to give an increased share of their attention to India’s sprawling hinterland. This market segment still represents a mystery to most marketers though, and a lack of cutting insights into the psyche of rural consumers leaves organizations hesitant to explore this goldmine in the waiting.

Influencing rural strategies across the Indian spectrum for half a decade, The Economic Times 5th Annual Rural Strategy Summit will bring together leading stakeholders to deliberate upon the learnings from successful rural strategies, thus helping marketers better cater to rural Indian consumers. Rural India represents a significant opportunity for those that can understand the market dynamics, so come immerse yourself in a world of knowledge with the experts.

SOME FACTS & FIGURES


The rural FMCG market is anticipated to expand at a CAGR of 17.41 per cent to US$ 100 billion during 2009–25




GOI is looking to install Wi-Fi hotspots at more than 1,000 gram panchayats across India, under its ambitious project called Digital Village



Top 5 states with highest rural population (Uttar Pradesh, Bihar, West Bengal, Maharashtra & Andhra Pradesh) constitute the 35% of total rural population of India

In the Union Budget 2017-18, the Government of India mentioned that it is on course to achieve 100 per cent village electrification by May 1, 2018


NABARD plans to provide approx. 200,000 Point-of-Sale (PoS) machines and distribute 34 million RuPay cards to farmers across India


Pradhan Mantri Gram Sadak Yojana (PMGSY) has reached a completion stage of 67.53 per cent (32,963 kms) as on January 27, 2017


AGENDA

PROGRAMME SCHEDULE

The Economic Times Rural Strategy Summit | 7th - 8th December 2017 | New Delhi


09:00 - 09:45
Registrations
09:45 - 09:55
Welcome Address by ET Edge
09:55 - 10:15
Opening Keynote: Contemplating Important Schemes & Government Policies for the development of Rural India
Shri Amarjeet Sinha, Secretary (Rural Development)
10:15 - 10:50
Inaugral Panel Discussion 1: Advisory Board Members: Key drivers for the Growing Business Confidence in Rural India
Tapan Singhel, Managing Director & CEO, Bajaj Allianz General Insurance Co.;
R. S. Sodhi, Managing Director, Gujarat Cooperative Milk Marketing Federation (AMUL);
Shri H.R. Dave, Deputy Managing Director, NABARD;
Kalpana Tiwari, Former Chief General Manager, India Post;
Manish Jaiswal, MD & CEO, Magma Housing Finance & SME Business;
George Angelo, CEO, Anchor
Moderator: Rachna Nath, Partner, KPMG
10:50 - 11:00
Q&A
11:00 - 13:00 | REALITY CHECK: PRESENT AND THE FUTURE
11:00 - 11:35
Panel Discussion 2: Adapting customer engagement Strategies for the newly connected rural consumer
Manoj Rawat, Head, Agribusiness & Rural Banking, RBL Bank;
Suresh A Shan, Head Future Strategies, Mahindra and Mahindra Finance
11:35 - 11:45
Q&A
11:45 - 12:00
NETWORKING BREAK
12:00 - 12:20
Case Study 1: Shift in the social norms and culture in rural India and how are they affecting your sales
Hemant Rupani, Director, Sales at Mondelez India Foods Private
12:20 - 12:30
Q&A
12:30 - 12:50
FireSide Chat 1: Understanding how the financial sector is collaborating with new age fintech companies for improving rural banking experience
12:50 - 13:00
Q&A
13:00 - 14:00
NETWORKING LUNCHEON
14:00 - 14:45
INCLUSIVE PANEL DISCUSSION
14:45 - 17:00 | INNOVATIONS AND TECHNOLOGY
14:45 - 15:30
Panel Discussion 3: Creating a technology empowered business ecosystem with the rural population and building synergistic relationships for optimal results
15:30 - 15:40
Q&A
15:40 - 16:10
Case Study 2: Successful story from how a well loved brand aligned their digital customers to develop an emotional quotient for the brand
Manoj Rawat, Head, Agribusiness & Rural Banking, RBL Bank
16:10 - 16:20
Q&A
16:20: - 16:50
FireSide Chat 2: Bridging the rural-urban divide:- Capitalising on the Digital India campaign to discuss the impact and implications on your rural business
Praveen Kumar, Manager - Rural Market, International Finance Cooperation, World Bank
16:50 - 17:00
Q&A
17:00
Valedictory Closing and Networking coffee

09:00 - 10:00
Registrations
10:00 - 10:15
Key Note Address: Content is the king - The importance of customized content for the Rural markets
10:15 - 12:45 | BUSINESS STRATEGY
10:15 - 10:50
Panel Discussion 1: Taking stock of changing business strategies post GST and the way forward
Antony Cherukara, VP Corporate Strategy & Business Head, Kirloskar Oil Engines
10:50 - 11:00
Q&A
11:00 - 11:20
Flash Presentations: Narratives from Unsung Heroes who are changing the way organizations deal with business bottle necks
11:20 - 11:30
Q&A
11:30 - 11:45
NETWORKING BREAK
11:45 - 12:05
Case Study 2: Product Innovation - Challenges in personalizing products for Rural consumers from different regions
12:05 - 12:15
Q&A
12:15 - 12:35
FireSide Chat 1: Capturing the potential of mobile use to strengthen connections with rural consumers
12:35 - 12:45
Q&A
12:45 - 13:00
Pitch Session: Innovative Product for Rural Markets
13:00 - 14:00
NETWORKING LUNCHEON
14:00 - 14:45
INCLUSIVE PANEL DISCUSSION
14:45 - 16:00 | LAST MILE DISTRIBUTION
14:45 - 15:15
Panel Discussion 2: Discovering New strategies for omnichannel distribution
15:15 - 15:25
Q&A
15:25 - 15:45
Case Study 3: Reaching the last mile of Rural with integration of mobile technologies
Awanish N. Singh, Director Operations Last Mile, Amazon
15:45 - 15:55
Q&A
15:55 - 16:00
Valedictory Closing and Networking coffee
SPEAKERS
Amarjeet Sinha
Shri Amarjeet Sinha
Secretary (IAS), Department of Rural Development
Govt of India

Antony Cherukara
Antony Cherukara
VP Corporate Strategy & Head Agriculture and Allied Business
Kirloskar Oil Engines
Ashok Bhasin
Ashok Bhasin
Head of Sales
Marketing & Customer Care
Hero MotoCorp
Deepak Kumar Mitra
Deepak Kumar Mitra
SATO Business Head, South Asia
LIXIL Water Technology
George Angelo
George Angelo
CEO
Anchor

H.R. Dave
H.R. Dave
Deputy Managing Director
NABARD
Hemant Rupani
Hemant Rupani
Director - Sales
Mondelez India Food
Kalpana Tiwari
Kalpana Tiwari
Former Chief General Manager
India Post
Kaushik Dhar
Kaushik Dhar
Head Marketing (Small) Passenger Commercial Vehicles
Tata Motors

Manish Jaiswal
Manish Jaiswal
MD & CEO
Magma Housing Finance & SME Business
Manoj Rawat
Manoj Rawat
Head, Agribusiness & Rural Banking
RBL Bank
R.S Sodhi
R.S. Sodhi
MD
GCMMF (AMUL)
Shivalik Prasad
Shivalik Prasad
Executive Director
MapmyIndia


Sridhar Gundaiah
Sridhar Gundaiah
Founder & CEO
StoreKing
Srinivas Peddada
Srinivas Peddada
CIO
Bharat Financial Inclusion
Tappan Singhal
Tapan Singhel
MD & CEO
Bajaj Allianz General Insurance Company
Madan Padaki
Madan Padaki
Founder & CEO
1Bridge

Ramachandran Ramanathan
Ramachandran Ramanathan
Founder & CEO
Inthree Access
Veerendra Jamdade
Veerendra Jamdade
Founder Director and CEO
Vritti Solutions
Aditi Anand
Aditi Anand
Founder Director
Little Red Car Films
Awanish N Singh
Awanish N. Singh
Director Operations Last Mile
Amazon

Pritam Kadam
Pritam Kadam
MD
Rural Maximise Media
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WHY SHOULD YOU ATTEND?

To capitalize on the growth opportunities in the Rural Markets, businesses must overcome significant sales and distribution barriers. There are vast differences between rural and urban markets, including infrastructure, business and social structure, market size and consumer behaviour to name just a few.

With 30+ Speakers, 6 Panel Discussions, 3 Fireside Chats & 4 Case Studies The Economic Times – Rural Strategy Summit will deliberate on:


WHO WILL YOU MEET?

Functional Heads from:

Rural Business
Sales & Marketing
Business Development & Commercial
Product Marketing
Market Access

New Ventures
New Product Development
Branding & Communications
E-commerce
Corporate Communications

Business Analysis & Planning
Advertising
Strategic Management
Supply Chain
Distribution and Channel Management

From the following industries:

FMCG
Banking, Financial Services & Insurance
Pharmaceuticals
Food & Beverages
Healthcare
Retail
Telecommunications
Automobiles
PAST EDITIONS
Edition 1
The Economic Times Rural Strategy Summit
22 November 2013
India Habitat Centre, New Delhi
Edition 2
The Economic Times Rural Strategy Summit
19 December 2014
Courtyard by Marriott, Mumbai
Edition 3
The Economic Times Strategy Masterclass - Rural Marketing
16 & 17 December 2015
Courtyard by Marriott, Mumbai
Edition 4
The Economic Times Rural Strategy Summit
23 September 2016
The St. Regis, Mumbai


KEY SPEAKERS


Abhishek Malhotra
Abhishek Malhotra
Partner, Asia Pacific
A T Kearney
Anuja Agarwal
Dr Anuja Agarwal
Associate Dean - Rural Management, Welingkar Institute of Management
Dev. & Research (WeSchool)
Ashish Rai
Ashish Rai
Head - Rural Business & Alliances
HUL
Atrayee Sarkar
Atrayee Sarkar
Chief of Marketing
Tata Steel

R Amalorpavanathan
R Amalorpavanathan
Deputy Managing Director
NABARD
Harish Bijoor
Harish Bijoor
Brand Expert & CEO
Harish Bijoor Consults Inc
K V Sridhar
K V Sridhar
(Pops) Chief Creative Officer
SapientNitro
M. G. Vaidyan
M. G. Vaidyan
Deputy Managing Director
State Bank of India

P N Ranjit Kumar
P N Ranjit Kumar
Dy. Director General
Department Of Posts, Ministry of Communications & IT
Government of India
Pradeep Lokhande
Pradeep Lokhande
Founder
Rural Relations
R S Sodhi
R S Sodhi
MD
Amul
Ramesh Iyer
Ramesh Iyer
VC & MD
Board of Directors
Mahindra & Mahindra Financial Services

Salil Dalal
Salil Dalal
President – Rurban
Pidilite Industries
Ullas Kamath
Ullas Kamath
JMD
Jyothy Laboratories
V. Sathyakumar
V. Sathyakumar
ED - Micro Insurance
LIC of India
Vibhu Arya
Vibhu Arya
Head Strategic Partnerships
Snapdeal.com
CONTACT


1st floor, Vakratunda Corporate Park, Vishweshwar Nagar, Off Aarey Road, Next to Udipi Vihar, Goregaon East - 400063

Phone: +91 8268002168

Email: info@et-rss.com